Work done while employed by athenahealth.
The ask: Create a grassroots campaign bringing rural hospitals and their communities together, giving voice to the unique challenges community hospitals face, and positioning athenahealth as a company committed to helping small hospitals survive and thrive.
My role: Brainstorm contest concept and creative execution, collaborate with lead designer on the look and feel, and create copy for posters and table tents, a submission box, tips sheet, one-pager, landing page, and series of emails.
The contest took place in Q4 2017, with over 350 entries—a dramatically higher-than-average response rate for that audience/segment.