The ask: To entice clinicians and managers of small pediatric practices to consider athenahealth as a viable Healthcare IT partner — and, ultimately, take a meeting with the Sales team.
My role: Brainstorm concept and creative execution, collaborate with lead designer on the look and feel—and write storybook, gift label, and notecard copy, online DemandBase ads, and followup emails.
The mailer tells the story of how a comprehensive suite of solutions can help practices rid themselves of inefficiency “monsters,” and includes "Monster Spray" hand sanitizer, and stickers for patients and staff.
The result: Based on time in market, this is by far the highest performing campaign in terms of meeting generation within this category for the company.